New ownership plus a sudden spend spike is the single most common trigger for an early restriction. The fix is boring: a predictable ramp.
Day 1–2: settle in
Log in from one device, one IP. Add a payment method and let the first $20–$30 spend on a broad, policy-safe campaign.
Day 3–4: double, don't triple
Raise daily budget by at most 2x. Keep creative to one or two variations. Avoid editing the campaign more than once a day.
Day 5–7: introduce the real offer
Now launch the campaign you actually care about. Keep the landing page consistent with the ad; mismatch is the second most common trigger.
Signals to watch
- Delivery pauses longer than four hours
- Payment holds without an email
- Sudden CPM jumps with unchanged targeting
An account that survives its first week with a boring ramp usually survives its first year.
ADAdVault Desk
Notes from the sourcing desk that checks and hands over every asset in the catalog.