The two account types differ in ceilings, targeting and how billing works. Pick based on how you scale, not on price.
TikTok splits advertisers into self-serve and agency structures. The difference matters more than on Meta.
Simple, card-billed, capped ceilings. Fine for a single brand under $5k a month.
Invoice or prepaid billing through a Business Center, higher ceilings, multi-market targeting. Required if you run several clients.
If you will attach more than two ad accounts in the first month, buy agency.
What counts, what does not, and how fast a replacement arrives. No fine print, just the process.
Access, history, ownership. A look at the failures we see most often and why each one would have burned a buyer.
What the three ceiling tiers on our listings mean, how Meta raises them, and why 'unlimited' still has rules.
Tell the desk what you need — region, age, spend ceiling — and get a quote in minutes.